Walmart has finally started responding to public criticism as citizens from around the world have stepped up actions against them in the last year. However, they have chosen to respond with a high dollar PR campaign run by the infamous Hill&Knowlton public relations firm. Announced during last years Shareholders Convention, which was met with Arkansas opposition, Walmart’s planned reforms have amounted to spending more money on image management and political lobbying than actually paying its employees a living wage or listening to communities it invades.